In a classic paper of 1960, W. H. Cherry and J. I. Gittleman discussed various thermal and electrodynamic aspects of the superconductive transition process relevant to practical applications. In a section of the paper that has remained unnoticed, they proposed a physical model for the Meissner effect. Earlier in 1940–1943, in work that has also remained unnoticed, K. M. Koch had introduced related physical ideas to explain the Meissner effect. Still earlier in 1937, J. C. Slater proposed a model to explain the perfect diamagnetism of superconductors. None of these ideas are part of the conventional London-BCS understanding of superconductivity, yet I will argue that they are essential to understand the Meissner effect, the most fundamental property of superconductors. The unconventional theory of hole superconductivity unifies and extends these ideas. A key missing element in the conventional theory as well as in these early theories is electron-hole asymmetry. A proper understanding of the Meissner effect may help with practical applications of superconductors, as well as to find new superconducting materials with desirable properties.